Agenda
The speakers have been asked to address issues that directly and indirectly concern them in their industry segment and geographic location. Prominent topics include the effects of climate change and grape varietal choice; labor market challenges and the extent to which automation can lower costs and improve efficiency in harvesting; how regulations constrain and encourage innovation; and changing consumer demographics and how that might influence sales. We also want them to talk about the challenges they face given the size of their winery (many are small case production wineries) and how their sales channels give them a competitive edge or possibly a disadvantage. Since it promotes flexibility, is small size an asset, or can it be a liability when one cannot realize economies of scale? Are they able to capitalize on changes in distribution channels (DTC)? Have they built relationship links with consumers (wine clubs. etc.)? What are some of the key positive aspects of recent industry changes? Challenges that might be difficult to overcome? Finally, they reflect on their country's broad socio-cultural and economic events and how they affect the wine market. What is their realistic assessment of the industry?
The agenda may be changed without prior notice.
Wednesday, February 18, 2026
Hearn Ballroom, Marriott Hotel, N. Cherry St., Winston Salem, NC
9:00 am - 9:05 am
Welcome - Stephanie Pace Brown
President & CEO, Visit Winston Salem
9:05 am - 9:10 am
Ian Taplin
Professor of Sociology, Management,
and Global Studies,
Wake Forest University
9:10 am - 9:15 am
MARK FRISZOLOWSKI
Childress Vineyards Winemaker, NC Wine & Grape Council Board Member.
9:15 am - 9:30 am
Kevin Zraly
Symposium Moderator
9:30 am - 10:30 am
EMMA RICE
Winemaker
England
10:30 am - 10:45 am
BREAK
10:45 am - 11:45 am
DAMIEN BARTON SARTORIUS
Chateau Leoville Barton
Bordeaux, France
11:45 am - 1:00 pm
Lunch
North Carolina Wines Served
1:00 pm - 2:00 pm
Bindi Sergardi
Tuscany, Italy
ALESSANDRA CASINI BINDI SERGARDI
2:00 pm - 2:15 pm
BREAK
2:15pm - 3:15 pm
Amanda Johnson
Spy Valley Wines
Marlborough, New Zealand
3:15 pm - 3:30pm
BREAK
3:30 pm - 4:30 pm
Ravines Wine Cellars
Geneva, New York
Morten hallgren
6 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Join us for an unforgettable evening as we celebrate the North Carolina Winegrowers Association International Wine Symposium. Guests will have the opportunity to sample a diverse selection of exceptional North Carolina wines, including sparkling varieties. Savor thoughtfully curated hors d’oeuvres designed to complement and enhance the unique flavors of each wine.
NC Showcase of wines
Thursday and Friday, February 19th & 20th, 2026
Thursday & Friday
9:00 am - 5:00 pm
North Carolina Winegrower’s Association
Annual Conference - Tickets sold separately
Join us for two days of in-depth technical discussions tailored for grape growers and vineyard professionals in North Carolina. This conference provides a valuable platform for education and support, featuring opportunities for peer networking and expert panels comprised of industry leaders from North Carolina and neighboring regions. Don't miss this chance to enhance your knowledge and connect with fellow professionals in the industry.