Agenda

The speakers have been asked to address issues that directly and indirectly concern them in their industry segment and geographic location. Prominent topics include the effects of climate change and grape varietal choice; labor market challenges and the extent to which automation can lower costs and improve efficiency in harvesting; how regulations constrain and encourage innovation; and changing consumer demographics and how that might influence sales. We also want them to talk about the challenges they face given the size of their winery (many are small case production wineries) and how their sales channels give them a competitive edge or possibly a disadvantage. Since it promotes flexibility, is small size an asset, or can it be a liability when one cannot realize economies of scale? Are they able to capitalize on changes in distribution channels (DTC)? Have they built relationship links with consumers (wine clubs. etc.)? What are some of the key positive aspects of recent industry changes? Challenges that might be difficult to overcome? Finally, they reflect on their country's broad socio-cultural and economic events and how they affect the wine market. What is their realistic assessment of the industry?

The agenda may be changed without prior notice.

Wednesday, February 18, 2026

Hearn Ballroom, Marriott Hotel, N. Cherry St., Winston Salem, NC

9:00 am - 9:05 am

Welcome - Stephanie Pace Brown

President & CEO, Visit Winston Salem


9:05 am - 9:10 am

Ian Taplin

Professor of Sociology, Management,
and Global Studies,
Wake Forest University


9:10 am - 9:15 am

MARK FRISZOLOWSKI

Childress Vineyards Winemaker, NC Wine & Grape Council Board Member. 


9:15 am - 9:30 am

Kevin Zraly

Symposium Moderator


9:30 am - 10:30 am

EMMA RICE

Winemaker

England


10:30 am - 10:45 am

BREAK


10:45 am - 11:45 am

DAMIEN BARTON SARTORIUS

Chateau Leoville Barton
Bordeaux, France


11:45 am - 1:00 pm

Lunch

North Carolina Wines Served


1:00 pm - 2:00 pm

Bindi Sergardi
Tuscany, Italy

ALESSANDRA CASINI BINDI SERGARDI


2:00 pm - 2:15 pm

BREAK


2:15pm - 3:15 pm

Amanda Johnson

Spy Valley Wines
Marlborough, New Zealand


3:15 pm - 3:30pm

BREAK


3:30 pm - 4:30 pm

IRavines Wine Cellars

Geneva, New Yrok

Morten hallgren


6 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.

Join us for a special evening as we toast the North Carolina Winegrower's Association International Wine Symposium. Attendees will sample an array of NC wines grown and produced in North Carolina, and including Sparkling Wines. Enjoy a selection of carefully crafted hors d'oeuvres, to showcase the nuances of the featured wines.

NC Showcase of wines

Thursday and Friday, February 19th & 20th, 2026

Thursday & Friday
9:00 am - 5:00 pm

North Carolina Winegrower’s Association
Annual Conference - Tickets sold separately

Join us for two days of in-depth technical discussions tailored for grape growers and vineyard professionals in North Carolina. This conference provides a valuable platform for education and support, featuring opportunities for peer networking and expert panels comprised of industry leaders from North Carolina and neighboring regions. Don't miss this chance to enhance your knowledge and connect with fellow professionals in the industry.

Learn more