
Agenda
The speakers have been asked to address issues that directly and indirectly concern them in their industry segment and geographic location. Prominent topics include the effects of climate change and grape varietal choice; labor market challenges and the extent to which automation can lower costs and improve efficiency in harvesting; how regulations constrain and encourage innovation; and changing consumer demographics and how that might influence sales. We also want them to talk about the challenges they face given the size of their winery (many are small case production wineries) and how their sales channels give them a competitive edge or possibly a disadvantage. Since it promotes flexibility, is small size an asset, or can it be a liability when one cannot realize economies of scale? Are they able to capitalize on changes in distribution channels (DTC)? Have they built relationship links with consumers (wine clubs. etc.)? What are some of the key positive aspects of recent industry changes? Challenges that might be difficult to overcome? Finally, they reflect on their country's broad socio-cultural and economic events and how they affect the wine market. What is their realistic assessment of the industry?
The agenda may be changed without prior notice.
Wednesday, February 18, 2026
9:00 am - 9:10 am
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Ian Taplin
Professor of Sociology, Management, and Global Studies
Welcome
9:10 am - 9:15 am
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
MARK FRISZOLOWSKI
Childress Vineyards Winemaker, NC Wine & Grape Council Board Member.
9:15 am - 9:30 am
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Kevin Zraly
Symposium Moderator
9:30 am - 10:30 am
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Christof hoepler
Hopler Winery
Breitenbrunn, Austria
10:30 am - 10:45 am
BREAK
10:45 am - 11:45 am
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
DAMIEN BARTON SARTORIUS
Chateau Leoville Barton
Bordeaux, France
11:45 am - 1:00 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Lunch
North Carolina Wines Served
1:00 pm - 2:00 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Dermot Sugrue
Sugrue South Downs
Wivelsfield Green, England
2:00 pm - 2:15 pm
BREAK
2:15pm - 3:15 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Fabio zenato
Le Morette
Azienda Agricola Valerio Zenato, Italy
3:15 pm - 3:30pm
BREAK
3:30 pm - 4:30 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Amanda Johnson
Spy Valley Wines
Marlborough, New Zealand
4:30 pm - 5:30 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Emma Rice
Independent Winemaker
England
6 pm
Hearn Ballroom, Marriott Hotel,
N. Cherry Street, Winston Salem, NC.
Join us for a special evening as we toast the North Carolina Winegrower's Association International Wine Symposium. Attendees will sample an array of NC wines grown and produced in North Carolina, and including Sparkling Wines. Enjoy a selection of carefully crafted hors d'oeuvres, to showcase the nuances of the featured wines.
NC Showcase of wines
Thursday and Friday, February 19th & 20th, 2026
Thursday & Friday
9:00 am - 5:00 pm
Join us for two days of in-depth technical discussions tailored for grape growers and vineyard professionals in North Carolina. This conference provides a valuable platform for education and support, featuring opportunities for peer networking and expert panels comprised of industry leaders from North Carolina and neighboring regions. Don't miss this chance to enhance your knowledge and connect with fellow professionals in the industry.